“Women make up 11% of the construction industry workforce in the UK.
Only 2% of these women are on site in manual labour jobs.”
BUilT BY HER
LUX REALITY director Marta created the Built By Her campaign, that aims to change the perception that the construction industry is solely a male world, inaccessible to women.
LUX REALITY is taking the campaign into schools and re-branding the industry, holding careers days with industry role models, to show young women the opportunities available to them.
Teaming up with advertising agency Mr President, the school talks will run alongside a Government backed national advertising campaign challenging stereotypes and changing the face of the construction industry.
SCHOOLS
LUX REALITY works with amazing charities, going into schools, academies and colleges to inspire and guide the next generation to achieve their career ambitions by fostering their interests, strengths and dreams.
LUX REALITY aims to broaden student horizons, by having their directors share their professional entrepreneurial paths, or helping eliminate homophobic bullying in schools, by sharing their personal experiences.
“I found your talk so inspiring and motivating, it has made me become more ambitious once again. I want to thank you for restoring that.”
“Students expressed that Marta’s (LUX REALITY founder’s) coaching enabled them to feel ‘confident’ to ‘very confident’ in what they had learnt about the world of work. They found Marta’s style very motivating and were very enthusiastic about working with her.”
“Thank you so much for your inspiring Q&A at Moreland School last week...you really impressed the children...”
FUNDRAISING
LUX REALITY supports causes and charities that are aligned with our core values. LUX Reality’s director has done this by completing challenges, or organising fundraising events.
To name a few of her favourites, she has cycled 400km from Copenhagen to Berlin in 3 days, climbed Mount Kilimanjaro, the highest peak in Africa, run the Great North Run half marathon, and brought back a popular electro night to the Ivy Club as a fundraiser.
